Thu Mar 29, 10:00 PM - Fri Mar 30, 2:00 AM
1015 Folsom St, San Francisco, CA 94103

Community: San Francisco

Description

The story of Mura Masa is one to remind people that there's still room for optimism about the "internet generation."

Event Details

ON SALE Friday - December 8th - 10am PST
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DJ Dials & 1015 Folsom Present

MURA MASA
DJ SET

Thursday March 29th / 10PM - 2AM / 21+
Tickets: masa1015-fbe.eventbrite.com


At just 19, Alex Crossan has shown how someone with an appetite for knowledge, even if their upbringing has been isolated, can make full use of having the world at their fingertips without getting overwhelmed by "too much information." Not only that, but again and again he's proving that it's possible parlay the myriad of potential influences that are available to anyone with a broadband connection into something unique, coherent, future-facing and very, very popular. Like, Diplo and Skrillex co-signed popular. 30-million-plays on SoundCloud popular.

Alex grew up on the island of Guernsey where "everybody knows each other" but the opportunities for young people, as he laconically puts it, "are basically: hang around beaches and drink." Most people who've grown up in small-town or rural environments can probably relate to the outdoor... socialising -- but this was an extreme case. It's not like you could even get a bus to the nearest big city if you wanted to go to a gig: the equivalent would be a five-hour ferry trip to Southampton. So culture tended to be a DIY affair out of necessity: Alex surfed (not to "be a surfer," but just because literally everyone surfs there), and played in a variety of indie bands with his friends.

"I think I was very disconnected from British music," he says. "My mum is American and I was exposed to a lot of her records at first -- Joni Mitchell and stuff -- and from there I think I assumed pop culture was American. I certainly didn't know anything about dubstep or grime, or club music -- I guess if I thought about that stuff it seemed pretty far away from what I knew. I'd never been to London!" He wasn't exactly conservative in his tastes, but felt no need to investigate anything far removed from a standard diet of indie and rock, seasoned with a little radio pop.

Then two things happened: firstly, around the time he turne

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